Our People

About Us

America’s Finest, Inc. offers two complementary lines of dietary supplements: AFI ingredient-specific dietary supplements & Sanutra Wellness condition-specific dietary supplements. These innovative lines of dietary supplements combine the rich traditional wisdom with that of the latest scientific research and manufacturing methodology.

Dr. Muhammed Majeed was born and raised in Kerala, India. He has over 45+ years of experience in the pharmaceutical, biotechnology, molecular biology, nutritional and cosmetic industries.

After graduating with a degree in Pharmacy from Kerala University, Majeed emigrated to the USA in 1975. He continued his graduate studies at Long Island University, New York (M.S.) and St. John’s University New York (Ph.D) specializing in Industrial Pharmacy.

Dr. Majeed then spent 15 years gaining research experience in progressively responsible positions with Pfizer Inc., Carter-Wallace and Paco Research.

Sabinsa Corporation, a research oriented nutraceutical ingredients company, was founded by Dr. Majeed in 1988. Although the transition from a researcher to ingredients manufacturer was a tremendous challenge, Dr. Majeed handled it successfully, pioneering numerous safe and beneficial products backed by science that have since become industry standards. At present, this New Jersey based firm employs over 60 people.

In 1991, Dr. Majeed set up a research group at Bangalore, India called Sami Labs Ltd to support and expand upon the work of Sabinsa in the US. The facility now has over 500 people working for the company. Sami Labs combines manufacturing and global marketing of nutraceuticals and fine chemicals with cutting edge research.

Sami’s research-based innovative products, born of Dr. Majeed’s vision, have received recognition from the Indian Government and the US Nutraceuticals industry, as well as patents all over the world. Sami received the National award for quality products from the President Of India in the area of Basic Drugs, with both quality and innovation being identified as key components that resulted in the award. In addition, Sami pioneered the research and marketing of a number of phytonutrients based on herbs traditionally used in Ayurveda, the traditional Indian medical system, discovering far more uses than were previously known. Sami Labs was also honored twice by the Spices Board of India, receiving one award for developing a market for Garcinia Cambogia and the other for export performance.

Among his many awards, Dr. Majeed received recognition from several Indian-American groups for his enterprising work and progress. He also received the 1996 Entrepreneur of the year award from the National Federation of Asian Americans.

In 1997, Sabinsa Corporation was ranked America’s 90th fastest growing company by INC. Magazine. Sabinsa also ranked 7th in New Jersey among the fastest growing Technology based companies (New Jersey Fast 50).

In early 1999, Sami Labs started a division called Sami Spices based at Cochin, India to promote procurement and marketing of spices.

OUR PEOPLE

P K Dave is the CEO of the newly created Sabinsa consumer products division called Sabinsa Wellness, LLC. This division will unite the brands Nature’s Formulary and Sabinsa consumer brands AFI, Inc. and Sanutra Wellness.

P. K. Dave is the founder and CEO of Nature’s Formulary, the oldest Ayurvedic brand in the natural products industry. In 1993 he developed the first Ayurvedic line designed specifically for the western population.

The September 2004 issue of Natural Foods Merchandiser magazine recognized Davé amongst “25 who made naturals beautiful.”

P. K. has served on many industry associations including; American Herbal Products Association (on Board of Trustees and as Chair of the Ayurvedic Committee), NNFA (now called the Natural Products Association), Association of Ayurvedic Products Suppliers.

He has written many articles in industry trade publications and is often interviewed by the natural products media. P K Dave has spoken at industry events such as Supply Side and Natural Products Expo West.

Ms. Asha has been with the Sami-Sabinsa Group for over two and half decades. She was promoted as CEO of Sabinsa Corporation, USA in September 2018. Prior to this, Asha was Sabinsa’s Vice President of Business Development. After joining the Group in 1994, she served as Manager of Purchasing & Special Projects at Sabinsa’s parent company, Sami Labs Ltd. in Bangalore, India. Asha moved to the Sabinsa staff in January 2000, focusing primarily on sales and business development with involvement in a range of departments of the organization.

She obtained her MBA with specialization in Marketing Management from Bangalore University, India. Asha’s qualifications & valuable experience with the group stand in good stead. She believes having a great team and effective teamwork is key to success and is extremely proud to be serving in Sabinsa for over 25 years.

Barbara spent 21 years of her career with AT&T, one of the largest communications companies, working in departments such as Budget, Training Coordination, Human Resources, Sales Support, and CERC (Corporate Executive Response Center), handling verbal and written Customer Complaints which were directed to AT&T’s Corporate Office, Better Business Bureau, Federal Communications Commissioner and Consumer Services.

Barbara brings her customer relations experience to AFI as Manager of Sales and Operations, managing all customer communications and sales operations to work directly with AFI Customers ensuring all product requests are met and handled in a timely, efficient and effective manner.

About Us

FOUNDER

OUR PEOPLE

Founder CEO, sabinsa wellness

CEO Americas

Manager – Sales & Operations

About Us

FOUNDER

OUR PEOPLE

Founder CEO, sabinsa wellness

CEO Americas

Manager – Sales & Operations

Shop the look

Choose options

Edit option

Back In Stock Notification

Choose options